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CONTENTS

Company Mission Statement
Business Strategy
Business Goals
Business Services
I. Consulting Services
II. Marketing Services
III. Information Services

COMPANY MISSION STATEMENT

The mission of Okanagan Target Marketing is to assist small businesses in the effective marketing of their products and services in a cost efficient manner by targeting identified customers with tailored sales messages that will result in interest and purchase of small business products/services. Okanagan Target Marketing is a mission minded business dedicated to service, integrity and justice in the marketplace.

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BUSINESS STRATEGY

I. To assist Small Business in the development of plans, objectives and strategies to effectively market their products and services in a cost efficient manner.

II. To provide marketing services that are targeted, effective and cost efficient.

III. To promote education and information to assist Small Business to effectively market their products and services in a cost efficient manner.

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BUSINESS GOALS

1. To develop business consulting services for Small Business Clients.

2. To develop marketing services for Small Business Clients.

3. To develop information seminars & services for Small Business.

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BUSINESS SERVICES

I. CONSULTING SERVICES

1. Vision Casting; Mission Statement Development; Program Plan Development.

2. Business Plans including Cash Flow Forecast.

3. Feasibility Studies including Demographic Market Profile.

4. Marketing Plans including Sales Forecast.

5. Advertising Promotion Plan including Calendar of Events.

6. Business Image Development including Logo Design.

7. Business Location Analysis

8. Onsite Marketing & Business Evaluation and Analysis.

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II. MARKETING SERVICES

1. Business Cards & Business Brochures.

2. Direct Mail Promotion.

3. Telemarketing Services.

4. Customer Lists & Prospect Lists.

5. Client Newsletters.

6. Client Direct Sales System.

7. Flyer Targeting Services (5 Markets or Choice)

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III. INFORMATION SERVICES

A. SEMINARS

1. Management Essentials for Small Business

2. Marketing Essentials for Small Business

3. Marketing Seminars on specific topics.

4. The Aging of The Okanagan.

5. In House Seminars for Company Managers

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B. PRINTED MATERIAL

1. Marketing for Small Business Newsletter.

2. Marketing Tip Sheets.

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For More Information or to make your suggestions for the Scruples Web Site please contact:
Mike McLoughlin, Director, Youth With A Mission, Marketplace Mission
A Ministry of Youth With A Mission, (BC)  Society
Phone: (250) 763-3367 | Fax: (250) 763-1260| E Mail: mm@scruples.net  
Mail:  Post Office Box 5150, Kelowna, B.C. Canada, V1Y 8T9
 
For More Information about Youth With A Mission please visit the YWAM international Home Page at www.ywam.org
 
International Copyright © 1997-2005 Michael C. R.   McLoughlin